Get All Access for $5/mo

A Woman's Video of Her Stanley Tumbler Withstanding a Fire Went Viral. Now the Company Is Buying Her a New Car. The viral video has generated more than 80 million views.

By Sam Silverman

Opinions expressed by Entrepreneur contributors are their own.

A woman's viral video showing the durability of a Stanley tumbler has landed her a new car.

The woman, who goes by @danimarielttering on TikTok, posted a clip of the interior of her Kia that had been scorched in a car fire the previous day, but despite the damage to her vehicle, her Stanley tumbler appeared unscathed — and still full of ice.

The video has generated 80 million views and thousands of comments commending the product's durability. Some asked the company to compensate the TikToker in some way.

@danimarielettering Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup ♬ original sound - Danielle

The video garnered the attention of Stanley's global president, Terence Reilly, who responded to the clip in a stitched video.

"Thanks for sharing your video, and it really goes to show that our Stanleys are built for life because [of] what it went through with you," Reilly said. "I couldn't think of a better example of our product's quality."

According to the company's website, Stanley tumblers can keep drinks cold for 12 hours and ice for up to 48 hours.

Then Reilly offered to replace her car.

@stanleybrand #stitch with @Danielle ♬ original sound - Stanley 1913

"We've never done this before, and we'll probably never do it again, but we'd love to replace your vehicle. So, check your DM's for details, thanks be safe, cheers," Reily said in the clip.

The Tiktoker posted a follow-up video of her unboxing a package from the brand filled with new tumblers.

No word yet on when she'll get the new car.

Sam Silverman

Content Strategy Editor

Sam Silverman is a content strategy editor at Entrepreneur Media. She specializes in search engine optimization (SEO), and her work can be found in The US Sun, Nicki Swift, In Touch Weekly, Life & Style and Health. She writes for our news team with a focus on investigating scandals. Her coverage and expertise span from business news, entrepreneurship, technology, and true crime, to the latest in entertainment and TV news. Sam is a graduate of Lehigh University and currently resides in NYC. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

Business News

Amazon Has a Blank Book Problem: Buyers Report Receiving Fakes of Bestselling UFO Book

The book looked fine on the outside, but the inside was out-of-this-world.

Business News

Paramount Leadership Alludes to Layoffs If Merger Does Not Go Through

Paramount is awaiting approval on its merger with Skydance Media from majority shareholder Shari Redstone.

Business News

Microsoft Reportedly Lays Off Over 1,500 Employees in Cloud Sector as Partnership with OpenAI Strengthens

Alphabet also reportedly laid off employees from several teams in Google's cloud unit last week.

Marketing

6 SEO Tips to Help You Rank in the New Era of Quality Content

What is the best SEO strategy after Google's March 2024 core update? Here's what you need to know.